Startup aims to identify dependencies, costs in content provider networks
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“The key differentiator for us is the level of visibility we provide,” Labovitz says. “We don’t just tell you how much Netflix is running on your network. We tell you how much it is costing you to deliver that Netflix traffic.”
Rayburn says it’s too early to know how big the potential market is for DeepField Networks’ service. “Clearly, this is something that customers are looking for,” he says. “They’ve got a bunch of really smart folks who have a history of building services that work really well. These guys have a track record of building good stuff.”
While DeepField’s initial customers are service and content providers, the startup sees potential for the enterprise market.
“The cloud is fantastic for the enterprise because anything can be done from anywhere, but the challenge to the enterprise is understanding the supply chain. A lot of companies were not Amazon ECS customers, but they had services go out in June,” Labovitz explains. “It’s similar to when companies started multihoming their networks, and they discovered that both carriers they used leased equipment from the same provider. It’s fascinating to do the mapping and discover that everything is dependent on a small number of suppliers.”
“It would have to be a really large enterprise — a Fortune 100 or Fortune 250 company,” Rayburn says. “If it’s not a large enough organization, then it is not having the problem that DeepField’s service handles. I do see potential for them branching out to the enterprise market, but not anytime soon.”